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Editorial Playlist Pitching Guide

Quick reminder: No playlist pitch in the world can guarantee a placement — not from us, not from anyone. Even the biggest labels compete with thousands of tracks every single day, and playlist editors choose what fits best for their audience. Paying anyone for guaranteed editorial placement is against DSP rules and can actually damage your artist profile.

With that said, a strong pitch can increase your chances — and that’s exactly where P Tune Studio supports you.

Editorial playlists are curated by professional editors at platforms like Spotify, Apple Music, Amazon Music, and Deezer. These playlists often have:

  • Huge listener bases
  • High follower counts
  • Strong influence on music discovery
  • Global impact on an artist’s career

Landing in one of these playlists can genuinely change your momentum — but it all begins with a thoughtful pitch.

Each DSP has its own requirements and guidelines, but the core idea is simple:
You’re presenting your track to the editor and explaining why it belongs in their playlist.

At P Tune Studio, we help you craft pitches that stand out — whether you’re pitching for the first time or already familiar with the process.

When Should You Pitch Your Track?

Different platforms have different advance-pitch timelines. Here’s what we recommend:

  • Amazon Music: 6 weeks recommended, 4 weeks absolute
  • Apple Music: 6 weeks recommended, 4 weeks absolute
  • Deezer: 6 weeks recommended, 2 weeks absolute
  • Spotify: 4 weeks recommended, 2 weeks absolute

To help our team prepare, refine, and polish your pitch, always submit your details as early as possible.

What Makes a Successful Pitch?

Editors care about one thing:
Great music that listeners will enjoy.

They’re not focused on your follower count, monthly listeners, radio plays, or whether you’re signed to a label. They want to understand your track, its story, and where it would fit.

Basic Information Editors Need

Most platforms ask for:

  • The track you’re pitching
  • Genre(s)
  • Mood
  • Release date
  • Instrumentation
  • Lyric language(s)

But that’s only the foundation.
Your pitch text — the story behind the track — makes the real impact.

What to Include in Your Written Pitch

Each platform gives you a free-text section to explain your track. Character limits vary:

  • Spotify: 500 characters
  • Apple: 600 characters
  • Amazon: 1,000 characters
  • Deezer: Unlimited

Use this section to bring your track to life. Editors love pitches that include:

  • The inspiration behind the song
    (A memory, a moment, a city, an artist, a heartbreak — anything real.)
  • Why you created the track
    (Part of an EP? Seasonal release? Inspired by an event?)
  • How the track was made
    (Collaborations, bedroom production, live instruments, etc.)
  • Your promotional plan
    (Music video, live performance, sync placement, content rollout.)
  • Suggested playlists
    (Give editors cues for where the track fits.)

The more meaningful detail you include, the easier it is for editors to understand the world behind your song.


What NOT to Include

Platforms have made it clear that certain things have zero impact on playlist selection:

  • Monthly listeners
  • Follower count
  • Radio play history
  • Blog coverage
  • Whether you’re signed or independent

For editors — especially those at Spotify — emerging artists are often a priority.
Your music and your story matter more than your stats.

What a Good Pitch Looks Like

Your opening line is everything. Editors scroll through thousands of pitches daily, so the first sentence should be engaging, vivid, and emotional.

❌ Weak opening:

“This new track is dark, moody, cinematic and uses melodies and lyrics to create a haunting feeling.”

✅ Strong opening:

“Dive into the human psyche with a dark, cinematic journey built from haunting melodies and raw emotion.”

Or for a lofi track:

❌ Weak:

“This is a lofi track with sweet beats and a relaxing vibe.”

✅ Strong:

“Soft beats sway like willow branches in the summer breeze — a lofi escape made for calm, slow evenings.”

Use imagery. Use emotion. Help the editor feel your track before they even play it.

Pitching With P Tune Studio

As a P Tune Studio artist, you don’t have to pitch alone.
We help you prepare, refine, and perfect your editorial pitches for every platform.

Just submit your pitching request through the link shared in your welcome email.
(Not sure where it is? Message us — we’ll resend it so you can save it.)

Once we receive your details, our team:

  • Polishes your narrative
  • Refines the structure
  • Optimizes it for each platform’s style
  • Submits the pitch on your behalf

Your music deserves its best shot, and we’re here to make sure it gets it.

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